Netflix Content Analytics Dashboard
Interactive analytics dashboard for content performance analysis featuring real-time KPIs, A/B testing visualization, and ML model evaluation metrics.
Netflix Content Analytics
Interactive dashboard demonstrating data science skills for content performance analysis, A/B testing visualization, and predictive model evaluation.
Key Performance Indicators
Total Views
90.8M
Completion Rate
64.6%
Avg Watch Time
24.5 min
Engagement Score
7.3
Regional Performance
KR
Drama
JP
Drama
US
Drama
SEA
Drama
Experimentation & Machine Learning
“Personalized thumbnails based on viewing history increase click-through rate”
+51.2%
Lift
0.0001
p-value
493K
Total Sample
Recommendation
Roll out personalized thumbnails to all users. Expected +51% improvement in CTR.
Predicts whether a user will complete watching a piece of content based on viewing history and content features
AUC-ROC
89.1%
Precision
82.3%
Recall
85.6%
F1 Score
83.9%
ROC Curve
AUC = 0.891
Feature Importance
Confusion Matrix
Technical Skills Demonstrated
Data Visualization
- - Interactive time series charts
- - Distribution analysis (pie/bar)
- - Real-time cross-filtering
Statistical Analysis
- - A/B test significance testing
- - Confidence interval visualization
- - Effect size (lift) calculation
Machine Learning
- - Model performance metrics
- - ROC curve analysis
- - Feature importance ranking
This is a demonstration dashboard using synthetic data. Built with React, TypeScript, and Recharts.